Online Training & Nutrition Coaching
Is this right for you?
Watch this video...
Choose Your Online Training Plan
3-Month
Customized Plan
$825
6-Month
Customized Plan
$1,500
12-Month
Customized Plan
$2,700
HFS Life is Edmonton's best online coaches to train with.
By now, you already know we have a home-based gym and offer in-person coaching services. Together, we have 30+ years combined coaching experience helping a diverse range of clientele. That said, we know who we help the most. Keep reading if this sounds like you, or scroll back up and I'll break down our process in the video.
We work with high-achieving professionals and entrepreneurs — people who have built successful careers, lead teams, run businesses, or excel in demanding roles. You’ve achieved at work, but your health and fitness haven’t kept pace. You’re busy, pulled in a dozen directions, and the energy, strength, and resilience you have at work aren’t translating to your fitness and daily life.
If this sounds like you, and you’re ready to bring the same level of effort to your health that you’ve applied in your career, our coaching system gives you a structured, measurable, and sustainable path to get there.
We aim to work with clients in 6 month blocks on the following things:
If you have a training program that works for you and that you love, great, keep doing it,
we will adjust your nutrition and lifestyle to maximize your performance and goals.
Training
If you've decided that online coaching is the best route for you, then the next step is deciding to go with either the 3, 6, or 12 month plans. We emphasize 2-3 strength sessions per week in combination with daily activity. There will be a strong focus on lifting weights, getting stronger, and challenging yourself. We make sure to meet you at your level and build from there. In order to ensure success, we go over your workouts in our weekly video call. Furthermore, we encourage taking videos for us to review and make sure your technique is good.
Nutrition
Calories:
Making sure you’re eating enough to fuel your body is essential for energy, strength, and recovery. The lack of consistency and routine—irregular meals, training, and habits often create frustration and fatigue. We help you establish steady eating patterns and reliable routines so your body can perform at its best and prepare for fat loss, strength, and overall health.
Macro Nutrients:
Eating the right food so that you help support your body in building muscle so that you can sculpt the lean, toned look many are looking for. We want you to get more lean while building or maintaining muscle at the same time.
Fruits/ Veggies/ Fiber:
Getting a good amount of micronutrients in so that you are supporting your body's hormones is crucial. We want to make sure that not only are you looking great, but that you FEEL great as well. Micronutrients play a crucial role here while contributing to gut health.
Tracking:
We highly encourage tracking food habits, at least some of the time. However, if that isn't working or you prefer or more exacting approach, we will have you weigh and track calories and macros.
Sleep
Prioritize 8+ hours of sleep: If needed, we help you establish a solid sleep routine that works for you. If you have poor sleep habits, this is the number 1 priority, as it drastically impacts everything you do.
Stress
Monitoring the stressors in your life, making sure to adjust exercise, nutrition, and sleep in order to account for changing stress levels. We make specific recommendations throughout the program in order to tweak or install better habits in these areas to shifting life circumstances. All these things play a role in fat loss and overall health
Holistic Integration
Integrating the things you enjoy into the process like alcohol, eating out, and social events. We monitor your progress weekly and can give you a pretty good idea of when you can indulge without it affecting your overall results. This helps take away some of the obsession and confusion around nutrition.
You get weekly 1-on-1 coaching video calls and 24/7 texting support to help guide you on this process and keep you on track and accountable. Each week, we sit down and discuss how the week went and give feedback on what to improve on over the following week.
We address the above 5 things in the order that will make the most sense for you and your unique situation. We make changes gradually and in a way that's easy to digest and implement.
Who is this offer for?
High-achieving professionals and entrepreneurs who recognize their health hasn’t kept pace with their career success. You’re ready to take control of your energy, strength, and resilience so you can show up fully for yourself, your family, your team, and your career.
You’re used to producing results—but in health and fitness, you feel stuck. You’re frustrated by low energy and mental fatigue that makes even daily demands feel heavy, declining strength and fitness despite trying programs or diets, stress and burnout that spill over into your work, family, and personal life, and the lack of consistent habits and routines that actually fit your high-pressure schedule.
You want to take control of your health so you can show up fully—for yourself, your family, your team, and your career. You want to feel strong, lean, energized, and resilient. You want to move without pain, recover fully, reduce stress, and finally have a clear system for nutrition, training, sleep, and lifestyle that supports peak performance in every area of life.
You should be willing and able to train at a gym or have access to a complete home setup (barbells, dumbbells/kettlebells, rack, or similar equipment).
The investment is a modest low four-figure amount—small compared to the energy, confidence, and clarity you’ll gain, not to mention the stress reduction from finally knowing how to optimize your health and performance.
If this sounds like you, the next step is simple: contact us today to schedule a call at a time that works best. I’ll ask a few questions to help determine whether our program is right for you. We’ll have a quick chat and if we both agree it's a fit, we will get you enrolled the same day, and officially get started within a week or less!
We look forward to helping you achieve the same success in your health as you have in your career.
Coach Ethan and Isatu
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