HFS LIFE

HFS LIFE is a performance-based health and fitness coaching company designed to help you build a stronger body, sharper mind, and more sustainable lifestyle.

We provide personalized training, nutrition strategy, and lifestyle coaching — available both in-person and online. Every program is tailored to your goals, schedule, and current fitness level.

We go beyond workouts by building habits, structure, and accountability into your life. The result: sustainable fat loss, increased strength, improved physique, and improved energy and recovery — without unnecessary stress.

Using evidence-based programming and consistent data/habit tracking, we create systems that evolve with you. This isn’t about short-term transformations or four-week quick fixes — it’s about building durable results you can maintain for life.

At HFS LIFE, we coach the whole person. Physical performance, mental resilience, daily habits, and recovery all matter — because real progress happens when everything works together.

HFS LIFE is based in Edmonton, offering in-person training at our local facility, as well as online coaching for clients across Canada and around the world.

Our online clients receive the same structured, high-level coaching experience — including personalized training and nutrition programming, direct coach communication, and progress tracking through our online platform.

Every plan is customized to your goals, experience level, and any limitations or injuries. Whether you train with us in Edmonton or remotely, you can expect the same standard of performance-driven coaching, accountability, and long-term strategy.

Getting started is simple.

Once you submit your information, we’ll reach out, either via text or email, within 24 hours to schedule a consultation call. During this call, we’ll discuss your goals, training history, lifestyle, and any medical considerations to determine whether we would be a good fit for you or not.

From there, we design a personalized training and nutrition strategy built around your schedule, experience level, and long-term objectives.

You’ll receive structured programming, ongoing accountability, and consistent progress tracking — with adjustments made as you improve. Our role is to guide the process, refine the plan when needed, and ensure you continue moving forward with clarity and confidence.

At HFS LIFE, we meet you where you are — and build forward from there.

Our coaching is built around the understanding that real progress isn’t just physical. It’s mental, emotional, and behavioral. Strength, clarity, resilience, and discipline are developed together — not separately.

Rather than chasing short-term changes, we focus on building structure, habits, and systems that support long-term performance and well-being. Every program is personalized, but the standard remains the same: measurable progress, accountability, and sustainable results.

This integrated approach allows our clients to improve their physique, elevate their mindset, and create lasting change that carries over into every area of life

Yes. Our programs are designed for all experience levels — from complete beginners to advanced lifters.

Every plan is built around your current fitness level, goals, and access to equipment or nutrition resources. If you’re new to training, we focus on building proper movement patterns, foundational strength, and sustainable habits. If you’re more experienced, we refine performance, structure progression, and optimize results.

As you improve, your program evolves. We adjust training variables, nutrition targets, and recovery strategies to ensure you continue progressing safely and effectively.

No matter where you start, the process is structured, personalized, and built for long-term growth.